video transcript

In a sea of pretty pop stars, a chubby, rapping dancer may not be the usual K-pop hit. But an unconventional South Korean has found himself turned into a viral sensation. Psy is the latest musician to have an internet hit. In just under a month, his music video "Gangnam Style" notched up over 20 million views on YouTube. While he's been a local musician for a decade, Psy says he never expected to break overseas. Even now, he admits he's an unlikely role model. SOUNDBITE: SOUTH KOREAN SINGER PSY SAYING (Korean): "I have been looking for fun my whole life. You may think it's sad, but that's the aim of my whole life. If I hadn't become a musician, I would most likely have been a loser. I was very lazy - just liked drinking, night clubs and girls." The performer is not without controversy. While landing in hot water for antics off-stage, his performances are also unusual. Fans packed in to a South Korean stadium were recently treated to a Lady Gaga parody, complete with pyrotechnics. Psy will perform his first concert in Japan this September.