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ESPN's $5.6 billion MLB deal strikes out competition - Media Bite

Wednesday, August 29, 2012 - 02:03

Cash-rich ESPN’s big-money rights deals with Major League Baseball and the National Football League have left other networks struggling to catch up. Reuters Media Editor Peter Lauria explains how the sports network is able to bid so much and why it’s pursuing this knockout strategy. (Aug. 30, 2012)

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ESPN's $5.6 billion MLB deal strikes out competition - Media Bite

Wednesday, August 29, 2012 - 02:03