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Red Bull takes marketing to dizzying heights - Decoder (2:28) 

Felix Baumgartner’s free fall from 128,000 feet is only Red Bull’s latest marketing ploy. It follows a long list of extreme sports marketing campaigns, and according to an expert we spoke to, no company comes close to matching Red Bull’s success. (October 14, 2012)Produced, shot and edited by David J. Fazekas

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