Reuters - Video

EDITION: U.S. | U.K. | IN

Tech Videos

Microsoft reimagines PCs

Thursday, Oct 25, 2012 - 02:22

Oct 25 - Microsoft CEO Steve Ballmer is looking to shake up the computer world with Windows 8, a touchscreen version of the software giant's popular operating system, and its tablet Surface, in what could be the final death knell for the personal computer as we know it. Conway G. Gittens reports.

▲ Hide Transcript

View Transcript

Microsoft CEO Steve Ballmer is looking to shake up the computer world with Windows 8, a touchscreen version of the software giant's popular operating system, and its tablet Surface, in what could be the final death knell for the personal computer as we know it. Microsoft, in one of its boldest moves to date, is combining software and hardware in a move that could make the traditional PC obsolete. Microsoft CEO Steve Ballmer: SOUNDBITE: STEVE BALLMER, CEO, MICROSOFT (ENGLISH) SAYING: "This is a full PC. It's a full PC. It's not a tablet. Yes it is a tablet and it's a PC. This is a Windows personal computer." The software giant is blurring the lines, launching its Surface tablet, as it tries to play catch up to the mobile success of Apple and Google, which is eating away at traditional PC sales. SOUNDBITE: STEVE BALLMER, CEO, MICROSOFT (ENGLISH) SAYING: "We've brought the best of both together and so we reinvigorate. We reinvent. We innovate in the PC category by graduating from just doing desktops and notebooks and laptops to also doing PC tablets." But this strategy is not without risks. Say goodbye to the start icon on the bottom of the screen and hello to "charms," which are command buttons hidden on the side, and tiles which show which apps are available for use. This could put off traditional Windows users warns Ross Rubin of Reticle Research. SOUNDBITE: ROSS RUBIN, PRINCIPAL ANALYST, RETICLE RESEARCH (ENGLISH) SAYING: "There is definitely a lot of switching between the old style and new style interface when you use Windows 8 and it can be a jarring transition at first." REPORTER STANDUP: CONWAY G. GITTENS, REUTERS REPORTER (ENGLISH) SAYING: "This is where it all starts and Microsoft isn't taking any chances. Not only will Windows 8 and the several devices be available in retail outlets but Microsoft is opening up its own pop-up stores in the United States to make sure consumers understand the new look and the new feel of Windows." Some say Windows 8 and the Surface have a real chance a taking on the Apple iPad this holiday season, with a similar price point to the iPad. Colin Gillis of BGC Partners likes what he sees. SOUNDBITE: COLIN GILLIS, ANALYST, BGC PARTNERS (ENGLISH) SAYING: "You can't be stagnant in technology, so will existing users all migrate? Of course not, but you're still going to have 4-and-1/2 million devices sold over the next year that are going to carrying Windows 8. That's a significant number." Ballmer, who is far from shy, wouldn't give up any predictions before the products go on sale at Midnight, but some analysts wonder if consumers have enough confidence in the economy to shell out for unproven hardware or software.

Microsoft reimagines PCs

Thursday, Oct 25, 2012 - 02:22

Top News »

Money »

S&P 500 to new record on improving economy S&P 500 to new record on improving economy

Fri, Aug 29, 2014 - (2:31)

Finding meaning in the S&P 500 2000 mark Finding meaning in the S&P 500 2000 mark

Mon, Aug 25, 2014 - (2:35)

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)