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In the Boardroom: Strong brands weather PR disasters

Thursday, Nov 08, 2012 - 05:55

Nov. 8 - How do big brands like Nike and Apple survive PR nightmares? Lucy Marcus talks to Jim Prior of consultancy, The Partners, about how boards can shore-up 'reputational credit' and build brands.

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In the Boardroom: Strong brands weather PR disasters

Thursday, Nov 08, 2012 - 05:55

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