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Inside JCPenney’s makeover - Fast Forward (4:45)
JCPenney is undergoing a major makeover to the new JCP from branding to store remodeling. Reuters' Phil Wahba sits down with Mike Fisher, the chief architect behind the JCP redesign, and chats about their strategy and whether or not it will resonate with their customers. (December 3, 2012)
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
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