video transcript

Ukrainian coffin manufacturer Stepan Piryanyk has been in the business for over a decade. But he's looking to expand his client base... to include the living. He's offering 15-minute coffin therapy sessions in Truskavets for customers to relax, reflect or perhaps prepare for the afterlife. (SOUNDBITE) Stepan Piryanyk, coffin business owner, saying (Ukrainian) : "You lie down in the evening and slowly get used to eternity." While some who have tested the therapy find it to be a much-needed break, psychiatrists say calling attention to death could produce negative or suicidal thoughts. Even tourist Nadezhda Kiseleva said it's not for her. (SOUNDBITE) Nadezhda Kiseleva, tourist, saying (Russian): Honestly, I'm an orthodox person, and because of this I wouldn't ever lay in a coffin. When the time comes I'll lay there, but not yet." But for those who want to test drive the coffin before the afterlife, sessions are free now, but will soon cost $25 U.S. dollars.