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Ford's future: Introducing Lincoln, crowd-sourced Super Bowl ads, and fiscal cliff worries

Tuesday, December 04, 2012 - 05:46

Reuters' Bobbi Rebell talks with Alan Mulally, CEO of the Ford Motor Company, and Jim Farley, SVP of Global Sales and Marketing, as they re-introduce the Lincoln brand and discuss their celebrity-filled strategy to navigate the fiscal cliff and expand into China. (December 3, 2012)

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Ford's future: Introducing Lincoln, crowd-sourced Super Bowl ads, and fiscal cliff worries

Tuesday, December 04, 2012 - 05:46