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Touchdown China: NFL looks East - Decoder

Tuesday, December 04, 2012 - 02:30

The operator of one of America's favorite pastimes, the National Football League, looks to kick start its fortunes in the massive Chinese market. Jane Lanhee Lee reports.

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It's. I think Americans lean athletes ever Barry Sanders. Team China to promote American football. All I would never have imagined I would never have imagined that when they had big when it took to China on behalf of the NFL. You know I think it just shows to you know -- -- great game that it is. From basketball the sports car reasoning global sports marketing giant -- reaching into the pocket tonight he found that the future. -- -- -- -- -- The National Football League has been actively pushing it here for the past three years and it's going to be a long. Road we understand that we're we're lucky to be successfully. Have. Be able to make those long term decisions at this time but we've we've seen the growth. Today NFL games there on nineteen channels across China. 44 university teams actually play American football. Alan Cowell is quarterback for the greens in Shanghai University. Super cook at eleven Watson gains on EU. What's the reaction -- in -- I -- this makes us so -- American football was a gay bashing and worried about getting cuts. But they they -- understood that American football is a very competitive sport say they support me now. The NFL is aiming to crack the top ten sports in China by number and like 20/20. It says its nineteenth today with five million from the fans. Pie in the sky. Sports marketer mark Thomas. I think. In terms of yes the Chinese people to play and it's now. I honestly I think it's pretty close to zero. If if there was -- involvement in NFL you followed with a franchise format went by. One day sometime maybe you can defeat that the fan base in time it builds up to sentence then that it can actually. Service at a -- franchise the face here. -- a lot more cheerleading will be needed. The NFL -- soon tackle the Chinese market. We're totally transforming it. JC Penney and whose specialty department store which will be a collection of shops that we introduced shops and --

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Touchdown China: NFL looks East - Decoder

Tuesday, December 04, 2012 - 02:30