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The successful blandness of big beer - Impact Players

Wednesday, December 05, 2012 - 02:31

Jim Koch, who started the Samuel Adams beer line, says you will never have a bad beer if you drink one of the mass-produced brews. Those companies produce beers with “so little flavor” that “if there’s an off-note, it’s immediately detectable,” he says. Craft beer producers, meanwhile, deal with much greater complexity in their recipes. Wolf is an outsider advisor to President Obama. (December 5, 2012)

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The successful blandness of big beer - Impact Players

Wednesday, December 05, 2012 - 02:31