video transcript

The jobs report it's usually the most important piece of data for the month. A lot of investors say it won't count because of super -- -- but don't shrug your shoulders just yet. Looks dire IF -- says we could only see 80000 jobs created and November. According to the chart that would be a five month low unemployment is set to take up to 8%. Still here's three reasons why the numbers matter. Number one it would give us more information about how deeply any hurt the economy not just employment. Second. There will be clues about whether firms are panicked about the fiscal -- Third it will show us whether the government is still cutting jobs that's being seen as a recent drag on growth. So -- the estimates on the final figure how open wide ranging here's the Fed's primary dealers are thinking bottom of the list is BNP -- It says any looking at severe hole on employment -- -- projecting and easily gain of 25000. At the high -- again. Is no more securities it's looking an optimistic 145000. And that's after adjusting for sandy. One company to watch this go when it holds its analyst day meeting expect questions about whether boss John Cheever is sticking to his pessimistic outlook. Not he said the next quarter could -- flat earnings as lower sales growth. He also warned that you're up what you get word. But there were signs of improvement in the US investors got to Cisco sending its shares back to their January levels. And we can't leave without mentioning apple -- Where Melissa Scott go on Friday actually ended up after -- nearly 4% at the open wiping out 500 billion dollars of market cap bear in mind though it also tumbled 6% on Tuesday the turbulence has -- -- topped analyst at storm line. They -- the earnings estimate since December. Arguing iPhone sales will keep timing and and mini will outperform. Should catch our interview with expert tech analyst Scott Kessler from SMP capital IQ. He tells stock -- executive editor Phil chrome and why he upgraded apple despite. -- -- -- We also have more on the challenges facing apple on Reuters daily showed tech what. I'm putting mom at the break.