video transcript

Ladies and Gentlemen, please fasten your seatbelts - this catwalk's about to take off. Passengers on a Wizz Air flight from Israel to Budapest may be forgiven for feeling a tad neglected by attendants. Until they realize they have front row seats to design house Frau Blau's first airborne fashion show. Frau Blau designer, Philip Blau. SOUNDBITE: Philip Blau designer, Frau Blau saying (English): "It's very interesting idea for us to take part in project like that and to be ... also going to discover something new. It's the first time we are going to Hungary; we are going with group of very beautiful girls with famous models. We are going to discover something about new culture and to show Israeli culture for Hungarian people." Not just a fashion first, it was also the airline's maiden flight between Tel Aviv and the Hungarian capital. And if Frau Blau has its way, this latest venture will lift mile high couture to new heights.