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Mexican Christmas ornaments outshine Chinese equivalent

Tuesday, December 18, 2012 - 01:25

Dec. 18 - The Mexican town of Tlalpujahua continues a long tradition of producing Christmas ornaments despite intense competition from China. Tara Cleary reports.

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Glass blowers in the small Mexican town of Tlalpujahua, making Christmas decorations. The country has a reputation for high-quality, hand-made, glass ornaments. But production has dropped since cheaper, mass-produced Chinese trinkets hit the world market. And instead of exporting 60 percent of their merchandise, this year local transactions will account for the majority of sales. Jose Luis Munoz Ruiz from Adornos Navidenos says despite the recent competition, Mexican ornaments are of superior quality. SOUNDBITE: Jose Luis Munoz Ruiz, Public Relations coordinator, Adornos Navidenos, saying (Spanish): "Instead of marketing baubles that cost 40 cents, we must participate in the market for baubles that cost $1.50 or $2 per ornament, but in which people see the value, recognize the value and buy them." Mexican customers recognize the difference and are intent on supporting local industry. SOUNDBITE: Erika Gonzalez, Christmas shopper, saying (Spanish): "A friend told me that they sell Chinese ones in the stores very cheaply, but I told her that I won't change. They may be much cheaper, but the quality just isn't the same. These are very good." The town's been a leader in hand-crafted ornaments since the 1960s. But in recent years, some factory workforces have shrunk by as much as 80 percent. Threatening to take some of the sparkle out of Mexican Christmases.

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Mexican Christmas ornaments outshine Chinese equivalent

Tuesday, December 18, 2012 - 01:25