Reuters - Video

EDITION: U.S. | U.K. | IN

Business

Pollution eating jeans could help enviroment

Monday, Dec 24, 2012 - 02:08

Dec. 24 - Washing clothes in a ground breaking substance could blast away pollution, according to a British scientist who's developped a substance to neautralise harmful gases. Joanne Nicholson reports.

▲ Hide Transcript

View Transcript

Even dedicated followers of fashion will be able to do their bit for the environment once a groundbreaking washing powder gets to market. Fashion designer, Helen Storey and chemist, Tony Ryan have developed a substance that turns clothes into pollution busting garments. (SOUNDBITE) (English) TONY RYAN, PROFESSOR OF PHYSICAL CHEMISTRY AT SHEFFIELD UNIVERSITY, AND CO-DEVELOPER OF CATCLO, SAYING: "I sat down and calculated the surface area of my suit in this really boring meeting I had to go to and when I came back I had the answer of how we could use low-grade energy. We'd turn people into catalyst supports, so that they were covered in catalyst and could wander around using light and the surface of their clothes to clean up." The product, called Catclo, sticks to clothing fibres when added to the wash. It then reacts with the light to neutralize airborne nitrogen oxides - the gases that cause harm to the environment. And unlike other inventors, the pair are refusing to patent their product. They say the technology should be free to anyone who wants to use it. (SOUNDBITE) (English) TONY RYAN, PROFESSOR OF PHYSICAL CHEMISTRY AT SHEFFIELD UNIVERSITY, AND CO-DEVELOPER OF CATCLO, SAYING: "One way we could have done this was to go to a big brand - Levi's, Gap, G-Star, and say let's treat your jeans, let's make your jeans catalytic and clean up, and that would work. It would work really, really well. However, it wouldn't be effective because there aren't enough people doing it so to make this work you need about half the population in a city to be catalysed." Ryan's co-developer, Helen Storey, is a professor of fashion science at the London College of Fashion. She's been testing clothes. (SOUNDBITE) (English) HELEN STOREY, PROFESSOR OF FASHION SCIENCE AT THE LONDON COLLEGE OF FASHION, AND CO-DEVELOPER OF CATCLO, SAYING: "This piece has now been sprayed for about a year and I've been wearing these jeans for about two years and so far there's been no detrimental effect to the process, either of the handle of it or the wear or the colour of it. But a lot of those things are a very natural process of taking it from something like this, which you could call almost installation art to a product that's fit for market." Catclo, developed at Sheffield University in the UK, is being tested by cleaning products company, Ecover. And Ryan believes it could hit supermarket shelves within a year.

Pollution eating jeans could help enviroment

Monday, Dec 24, 2012 - 02:08

Top News »

Money »

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

Markets cheer Russia's Ukraine exit Markets cheer Russia's Ukraine exit

Fri, Aug 08, 2014 - (1:50)

Russia, Iraq push Dow to three-month low Russia, Iraq push Dow to three-month low

Thu, Aug 07, 2014 - (2:27)

Wall Street gains but telecom disconnected Wall Street gains but telecom disconnected

Wed, Aug 06, 2014 - (2:28)

Stocks zapped by energy weakness Stocks zapped by energy weakness

Tue, Aug 05, 2014 - (2:46)

Stocks recover with refocus on earnings Stocks recover with refocus on earnings

Mon, Aug 04, 2014 - (2:19)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, Apr 14, 2014 - (3:28)