Love is in the air at this Tokyo park.
Dozens of husbands gathered to publicly declare their love for their wives - an unusual sight especially here in Japan where modesty is valued over outspokenness.
So five years ago this event was started to give the staid men a platform to express their true feelings.
And the wives admit their husbands' heart-felt message makes them weak at the knees.
SOUNDBITE: 33-year-old Wife Of Takeshi Todo, Yuko, Saying (Japanese)
"He's very fabulous and manly today. It just reminded me how macho he used to be; the fact that I've forgotten for last eight years since I married him."
And all his embarrassments are gone at the sight of her smile.
Japanese shout their love for their wives (1:11)
Jan. 30 - Reserved Japanese men turn wild once a year to shout in a public park ''I love you'' to their wives. Elly Park reports. ( Transcript )