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Lego pins hopes on Chima & Hollywood

Thursday, Feb 21, 2013 - 02:12

Feb. 21 - LEGO Group CEO Jørgen Vig Knudstorp talks to Reuters about its new Lego game ‘Legends of Chima’ and ongoing collaboration with leading movie makers around the world to spur growth. Rough Cut (no reporter narration).

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TV AND WEB RESTRICTIONS~**NONE**~ (ROUGH CUT -- NO REPORTER NARRATION) Danish toy company Lego is defying the economic downturn, and boasted revenues of $4 billion in 2012, a 25% increase on 2011. The maker of children's building bricks has almost tripled its sales since 2007. It says it's looking to build on the success it had in 2012 but doesn't expect to grow at quite the same pace.

Lego pins hopes on Chima & Hollywood

Thursday, Feb 21, 2013 - 02:12

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