video transcript

It's one thing to like stop on FaceBook. Everyone's heard of FaceBook but you mean out of her -- start up interest. It's an online -- -- that lets you keep things recipes travel destination. Lots of stuff that you can -- not surprisingly FaceBook is the biggest driver of social media shop. It accounts for nearly 86% of click through purchases pitchers this second. And Twitter is there shoppers who started FaceBook browse more and -- more often. But here's a surprising act. Interest is driving more revenue per session because shoppers are spending more there shoppers from FaceBook spend on average 95 dollars per session. And Twitter shoppers spend around eleven dollars interest shoppers they spent nearly want. -- seventy dollars per session. Why is that a study by Pew Research Center found that interest is most appealing to Internet users who -- young team now well educated and with a higher income. That's the ideal -- demographic. Pictures as full aspiration -- contacts it's well to showcase images of the latest home decor and fashion. Clicking something you like -- you right at the retailer's website. With those users and Mac design it's an impulse buyers dreams tonight. If you're walking around the boards on campus. A lot of.