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Audi CEO in fighting mood at Geneva car show

Monday, March 04, 2013 - 01:43

March 5 - Volkswagen Audi's Chief Executive Rupert Stadler talks about the challenges facing the luxury division at the start of the year, alluding to lower-than-expected February sales figures. Rough Cut (no reporter narration)

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ROUGH CUT (NO REPORTER NARRATION) Volkswagen Audi CEO Rupert Stadler suggests February sales for the luxury division were not as good as January's, and talks about its growth strategy in Europe and China, as the Geneva auto show is set to kick off on Tuesday. Germany's Audi will further expand production at its two German factories in March, citing "stable" demand for luxury vehicles especially from the United States. Audi, the main contributor to VW group profit, has been running extra shifts in Germany since the start of the year. Audi increased global sales by 16.3 percent in January, almost twice as much as gains posted by German rival Mercedes-Benz. Audi sales totalled 111,750 cars and sport-utility vehicles last month, powered by double-digit growth in China and Germany.

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Audi CEO in fighting mood at Geneva car show

Monday, March 04, 2013 - 01:43