Reuters - Video

EDITION: U.S. | U.K. | IN

MOST POPULAR

BlackBerry z10 faces biggest test

Friday, March 22, 2013 - 02:35

Mar 22 - The BlackBerry z10 hits store shelves in the United Stated in a limited rollout for AT&T Wireless customers. Will early sales suggest a stud or a dud? Fred Katayama takes a look.

▲ Hide Transcript

View Transcript

BlackBerry finally launched its make-or-break smartphone in its do-or-die market, the United States. The Z-10 badly needs to woo new customers in BlackBerry's largest market. Kevin Burden is director of mobility at Strategy Analytics. SOUNDBITE: KEVIN BURDEN, DIRECTOR OF MOBILITY, STRATEGY ANALYTICS (ENGLISH) SAYING: "You can't underscore the significance of how important the U.S. market is to BlackBerry. It holds about 20 percent of the overall BlackBerry subscriber population. When it comes to BlackBerry devices, no other market has adopted BlackBerries with the same ferocity as the U.S. market." BlackBerry has a lot of catching up to do. Its platform, which once dominated the U.S. smartphone market, now has less than 6 percent share, according to comScore. Google's Android and Apple's iOS control more than 90 percent. Unlike the latest iPhone which launched in several major countries at once, the Z10's rollout is staggered. It comes more than a month after its initial launch overseas. And it's staggered domestically, with AT&T and BestBuy putting it on sale Friday and Verizon and T-Mobile next week. REPORTER BRIDGE: FRED KATAYAMA, REUTERS REPORTER (ENGLISH) SAYING: "Judging by traffic at this AT&T store in New York's Times Square just blocks from where BlackBerry held its kick-off bash Thursday night, the Z10's circuits weren't sizzling. There were no lines or signs. Only a handful of consumers asked for it at the store's open." Strategy Analytics estimates BlackBerry will sell 300-thousand units on its first weekend. Based on his sales checks today, Burden says BlackBerry is on track to meeting his estimate. SOUNDBITE: KEVIN BURDEN, DIRECTOR OF MOBILITY, STRATEGY ANALYTICS (ENGLISH) SAYING: "It certainly appears when we look at the pre-orders, it appears as though BlackBerry will have a successful first weekend. There's enough good reviews around its hardware, around its platform and certainly a lot of pent-up demand from the BlackBerry faithful that should make this first weekend very good." And its users may be pent-up for apps. BlackBerry: widely trails Apple and Android with 100-thousand-plus versus more than 700-thousand each for Apple and Google. BlackBerry is winning back some investors. It's up 26 percent this year. But it's still down nearly 90 percent from its all-time peak in 2008 The company did not release a sales goal for the phone. Wall Street expects BlackBerry will ship 1-and-a-half million 10s this year. We may get the first read on its sales performance when BlackBerry reports its quarterly earnings on March 28.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

BlackBerry z10 faces biggest test

Friday, March 22, 2013 - 02:35

Top News »

Investing 201 »

Bond investors brace for the end of Fed stimulus Bond investors brace for the end of Fed...

Fri, Oct 10, 2014 - (4:03)

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

Money Clip »

Will Apple Pay transform mobile payments? Will Apple Pay transform mobile payments?

Thu, Oct 16, 2014 - (2:45)

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, Oct 20, 2014 - (1:08)

Images of September Images of September

Wed, Oct 01, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)