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Oddly Enough

Sao Paulo building becomes world's largest arcade game

Tuesday, April 09, 2013 - 00:51

April 9 - Sao Paulo residents test their luck with video games programmed onto the side of a tall building on one of the city's busiest avenues. Tara Cleary reports.

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Traffic on one of Sao Paulo's busy streets slowed down even more. Thanks to the largest video game screen anyone here has seen. A group of digital artists programmed a building facade into a 3,000 square meter video game screen -- that's around 30,000 square foot. Passers-by were invited to try their luck at old favorites like Pac-Man and Tetris. SOUNDBITE: Pedro Goad, student, saying (Portuguese): "It's really cool - a little frightening actually." SOUNDBITE Isabela Batista, student, saying (Portuguese): "It's a lot pressure. Everyone is watching, some cheering, but it's really cool." SOUNDBITE: Alice Souse, Sao Paulo resident, saying (Portuguese): "I think it's important because sometimes people don't have time to stop and to see things. This is so visible people have to at least give it a look." Due to popular demand, the installation has been extended until April 14 when the game truly will be over.

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Sao Paulo building becomes world's largest arcade game

Tuesday, April 09, 2013 - 00:51