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Agatha Ruiz de la Prada sticks to what she knows

Thursday, April 11, 2013 - 00:44

Apr 11 - The designer showcased a trademark fall collection full of color at Lima's Fashion Week. Rough Cut (no reporter narration).

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ROUGH CUT (NO REPORTER NARRATION) STORY: Agatha Ruiz de la Prada brought her trademark splash of color to Lima on Wednesday (April 10) by presenting a never-before-seen commercial autumn/winter collection featuring skirts, dresses, tunics and jeans. Key pieces included stripped knitted dresses and flower and polka dots in shades of pink, green, purple, blue, red, yellow and orange. Some 1,200 guests at Lima's Fashion Week looked on as models wearing glittery silver heels sashayed down the catwalk with Ruiz de la Prada's famed heart-shape painted on their hair which was pulled back by a colourful headband. Ruiz de la Prada first stepped into the fashion world in 1981 with her first woman's collection in Madrid. Her line became a success and she soon opened her first studio-shop in the Spanish capital and started to participate in fashion shows in Madrid and Barcelona. Her creations became well-known in Spain after they started being sold at the Corte Ingles. Today, her designs are mainstays on catwalks in Spain, France, Italy, Colombia, Poland, Greece, Santo Domingo, U.S., Peru and Mexico. Ruiz de la Prada started licensing her brand in 1991 and it now includes men's, women's and children's as well as a array of products from furniture to ceramics and stationary sold in the designer's stores in Madrid, Barcelona, Paris, Milan, New York, Oporto and Mallorca and by independent distributors in over 140 countries around the world.

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Agatha Ruiz de la Prada sticks to what she knows

Thursday, April 11, 2013 - 00:44