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Colorful campaign kicks off in Pakistan

Monday, May 06, 2013 - 01:21

May 6 - Pakistan's election use billboards, posters and even a lion to draw attention and votes. Sunita Rappai reports.

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TV AND WEB RESTRICTIONS~** NO ACCESS PAKISTAN ** From illuminated cricket bats… to a colourful camel parade, Pakistan's election candidates are being increasingly creative in their bids to lure voters for the May 11 general election. City streets are filled with huge posters and fluttering party flags, with the poll spawning a thriving industry for those producing promotional materials. Some major printing markets are expected to reap in a month what they usually earn in a year. This printer says profits are up as clients are ordering bigger and more colourful signs and banners than before. Not everyone is happy though. This printer in Lahore says chronic power cuts have left him unable to meet deadlines. Other candidates have sought more unusual campaign methods. One candidate from the Pakistan Muslim League-Nawaz hired a lion - the party symbol - to attract votes. The elections are seen as a key moment in Pakistan's attempt to shake off decades of military rule, representing the first time a democratically elected civilian government has completed a term in office. Former Prime Minister Nawaz Sharif, ousted in a coup in 1999, is widely seen as the front runner.

Colorful campaign kicks off in Pakistan

Monday, May 06, 2013 - 01:21

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