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Bra-nomics works to stimulate inflation

Wednesday, May 08, 2013 - 01:01

May 8 - Bra-maker Triumph unveils its own strategy to stimulate growth, mirroring Japanese Prime Minister Shinzo Abe's ''Abenomics'' vow to rekindle Japan's economy. Elly Park reports.

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It promises to provide extra stimulus. Not to the weak economy, but around the chest of a woman. Swiss lingerie-maker Triumph is the latest company trying to cash in on the "Abenomics" fad in Japan, by unveiling its latest concept bra in Tokyo. Dubbed "Bra-nomics," it's a play on Japanese Prime Minister Shinzo Abe's three-arrow economic revival plan that aims to reach 2 percent inflation in two years. This 2 percent inflation is mirrored in its "Bra-nomics" bra says Triumph spokesperson Yoshiko Masuda. SOUNDBITE: Triumph International Spokesperson, Yoshiko Masuda, saying (Japanese) "We've put in these pads that boost the bra's cups by 2 percent. We hope that as the Japanese economy grows, we can also help bust sizes to get bigger." However, the bra has little chance of lifting Japan's flat economy, as it's merely a novelty design that will not go on sale to the general public.

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Bra-nomics works to stimulate inflation

Wednesday, May 08, 2013 - 01:01