Reuters - Video

EDITION: U.S. | U.K. | IN

9/11

Techquity: Yahoo's Tumblr deal in more than a blog post

Monday, May 20, 2013 - 03:19

May 20 - What Yahoo is getting for its $1.1B purchase of Tumblr and how analysts and Tumblr users are reacting.

▲ Hide Transcript

View Transcript

The high cost of cool Yahoo! C a vote chemical and sweet. It -- ramp up advertising reaching younger eighteen to 34 year old demographic. -- making ourselves cool. Now the company's taken that giant step in that direction. What what billion dollars for Tumblr putting -- David Karp out at this site in 2007. The platform had more than 116. Million unique visitors to desktop version April. That ranked at number 34 worldwide according to comScore. Yahoo! paying mostly expert toddler which is expected to boost its audience by 50%. No immediate reports indicate toddler had revenue of only thirteen million dollars last year. The company has not disclosed its financial details. Interesting point in the conference call with Wall Street analysts earlier today on the money quite. Big deal won't make Yahoo! any money this year but the company says revenues from Tumblr. We'll start materializing. In a major way next year. Yahoo! leagues next talked about maintaining that Tumblr experience. It alienate Tumblr users with a barrage of bad. And synergies forget about it at least when it comes to demographics. Yahoo! admitted there are users who will always prefer Tumblr and may never come to Yahoo!'s. I have an -- caught analysts not exactly wowed by the prospects. People saying it doesn't -- Tumblr moves the needle for Yahoo!. Well RBC capital markets said it was mutual on the deal calling it a long shot long term investment. That they were willing to give CEO Marissa Mayer at the benefit of the doubt as she continues her around attacked. Stock was down factually earlier in the session now it is up 1%. Near 27 box. Yahoo! is buying a company with tremendous growth in terms of usage. Desktop traffic grew 6% in April from a year ago about the same as the whip overall according to comScore. -- grew 85%. Albeit from a much slower pace that growth is similar to interests and is in the top twenty global. Comparison also relevant when looking at mobile data Cutler had the fifteenth most download an app in the US march. According to -- or an evercore partners'. Interest was number fourteen. -- -- also popular in Canada and Australia. Others still hasn't got unnoticed by Tumblr users who are posting comments about it. He even. Got in the game call announcing the deal has been reached and adding we promise not to screw it up. And other user came up with -- branding suggestions. -- Lou in our boats and with an idea how to make a lot of money. Advertising. Answer whether it's old media new media or social media so things never change. That's equity it is Monday and -- follow us on here at art are happening. I'm rob there is this right here.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Techquity: Yahoo's Tumblr deal in more than a blog post

Monday, May 20, 2013 - 03:19

Top News »

Most Popular »

Investing 201 »

Bond investors brace for the end of Fed stimulus Bond investors brace for the end of Fed...

Fri, Oct 10, 2014 - (4:03)

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

Money Clip »

Will Apple Pay transform mobile payments? Will Apple Pay transform mobile payments?

Thu, Oct 16, 2014 - (2:45)

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, Oct 20, 2014 - (1:08)

Images of September Images of September

Wed, Oct 01, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)