Small chains such as Stumptown Coffee Roasters and Blue Bottle Coffee are pulling in more than customers searching for high-end beans. They're also drawing in investors such as Jack Dorsey and Tony Hawk. Reuters correspondent Lisa Baertlein explains why. (June 2, 2013)
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Copy -- this month and I are starting to attract venture capital money. Seven and vigilant -- I think there aren't many -- haven't sister and -- CEOs and ran. Jack Dorsey view is that co-founder and -- square. And Tony Hopkins probably fast videogame players skateboarders. And credit because they love and answer right now even as their plates miles. And that there is intelligentsia which is based in Chicago. This changes the infield side basically generation of people who grew up on star backs they've moved from their parents' home park later coffee and into new markets what it. I have my hand crafted premium coffee drinks like this process that lattes. Senator banner moving up even one more a matter and it's evolutionary change where people are looking for the same things in coffee that they're looking for -- line they're looking for single origin they're looking for specific flavors like. Lowry it's no longer the creek hit -- -- military and starve it's more about the art. And crafts and lifestyle company. The difficulty about this market is that Nolan really tracks it. So right now it solved. Sort of put together based on how can they are but none of these chains have. You know there in the tenth and then in the tens of thousands like star backs how -- Americans can get is anyone's guess. But because of the popularity of things like craft beer and boutique lines in the US. This is awaiting American consumers moving. Since these companies are the first out of the game and the first to go by coastal so they have a first mover advantage and in what is the next evolution coffee.