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Breakingviews: Winning Waze

Monday, June 10, 2013 - 03:34

June 10 - Richard Beales and Breakingviews columnists discuss Israeli mapping start-up Waze’s business model and what Google has to gain from its potential acquisition.

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Story this morning that Google may be about to snap up in ways which is a sort of crowd sourced traffic. -- my about the levels. Rob what is ways does that service and equipment for -- it's it's not the devil on your phone and -- does is it basically tracks. Other people and track it if you're in traffic it'll it'll. Came back and citrix and GPS is speed and then also people kind of -- in -- is an accident and business yet and you're putting for electors -- traffic you know there's there's a couple of the reader and seen me should slow down here and it's -- me -- -- -- more useful in its. Right now there's a policeman visible on 42 sound so if you're driving past -- now with the speed. And that and that is if you could another problem with that is of course this is crowd sourced information which is. The problem that it's it's a problem once it's not as reliable I think pockets it's good. Generally I'm -- driving we used ways and it said look out there's guy on the side of the road. Fifty feet 100 feet it to be and then that person isn't there but you know that that they did that directions are great it's really it's as good as it. It's not as if not better in some ways because this crowd sourcing from England and Google. Although Google Buzz in immigration traffic and overall it seems like we're all searching for the best mouse trap here has at any pets if yes. Alternative that's what that's by -- by his android ever run searching for a and the problem is you know Apple's looking from space but the thickness and. You know after have a lot of I normally do -- this -- that I was. Well I mean in terms of you -- this is only mean. For Google of course the more information they can plug in the -- because they can you know perhaps they -- that make the wraps up a little better and of course it keeps it and you're exactly. I was that's it if you're getting points a highly defensive back because he spent one point three billion dollars on much you know he said in Israel. When you could easily deployed. Tens of millions in in the Googleplex to come up with some. Alternatives this is it's kind of obviously you have -- but I think that this of that and in that respect to return on investment of. Hardware I think I think is that the -- -- thing which is that there's alone on the US information in ways which it may be too little its strongest in the US to -- that that may help but ultimately that this is this creates killer out -- and and and that's what we've already seen apple regular golf behind establishment further steps as -- Dominance when you think about search and there's nothing more impact of them having. You know mobile I'll. Local search and that gets you where you. Need to go right and that's about it you know you don't just care about tracking care about things like and wanna buy something a story and traffic as part of that decision unit which -- -- -- so that. You know who is I do a place they can put all the strengths together and make it tapestry if you well. It adds little extra data but the main thing is that prevents the people it's not obvious that it creates more demand for you know search in one respect so. That's that's still list this question about right now what you -- -- into getting two point eight he'd be like you know there's going to be more information about. Places you go please we're gonna deal which you can eat drink whatever shot all that has to still be integrated back. I don't find out ways or. You know as much to the degree of reliability as I'd like guesses -- what does that look to control and that -- Okay we'll leave it that we'll keep an eye on this deal and we will have rule breaking -- -- -- it.

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Breakingviews: Winning Waze

Monday, June 10, 2013 - 03:34