Microtising serves Sony at Wimbledon (2:46)
July 4 - The bigger the better is normally the rule for advertising, but at Wimbledon this year, it's the other way around. Sony has launched a 'microtising' campaign of tiny adverts to promote its new ultra high definition television. As Ivor Bennett reports, it's the latest case of the ad industry harnessing new technology. ( Transcript )
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