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Royal baby hype reaches fever pitch

Sunday, July 07, 2013 - 01:34

With the birth of William and Kate's baby imminent, it's not just other expectant mothers getting excited about July's royal arrival. Kathi Urban reports.

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Not long until one of the most hotly anticipated births of the year will send Britain into another frenzy of royal celebrations. Kate and WIlliam's first baby is expected to be born around mid July. A constant media focus ever since the announcement last December, the royal baby's also been a popular topic amongst other expectant mums-to-be, such as this group at a Maternally Fit class in South West London. SOUNDBITE: Sarah Lorenzen, Maternally Fit founder and instructor, saying (English): "I always go round and say: 'When are you due, when are you due?' And you know the girls who are due around now, we all, we have a bit of a joke about you know, you and Kate could be friends and go on play dates." SOUNDBITE: Helen Fox, due in September, saying (English): "I'm sure we'll buy something, a royal baby gift for our baby." SOUNDBITE: Robin Bennett, due in December, saying (English): "I definitely start looking at what she's buying. It must be good if she's buying it." And Robin Bennett won't be the only one looking for royal inspirations. According to a recent study by the Centre for Retail Research (CRR) the new third in line to the throne could bring a 243 million pound fortune to British business. And those shoppers looking to commemorate 2013 with a pair or royal baby inspired booties will be lucky at this boutique in London. Laura Tenison is Jojo Maman Bebe's founder. SOUNDBITE: Laura Tenison, Founder and MD of Jojo Maman Bebe, saying (English): "Since we've launched our mini collection, our very subtle royal collection, we've had huge response. In fact a couple of the line has sold out this first weekend that we've put them in our stores." So just like the "Kate effect" has seen her dresses fly off the shelves into people's wardrobes, the "Baby Cambridge effect" has already started taking hold - from top - to royal bottom.

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Royal baby hype reaches fever pitch

Sunday, July 07, 2013 - 01:34

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