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Emmy nod signals Netflix's rising star

Thursday, July 18, 2013 - 01:52

July 18 - Netflix snagged the first Emmy nominations for digitally distributed content- an industry acknowledgement of its growing power in Hollywood. Bobbi Rebell reports.

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Netflix is the Hollywood star of the day- raking in 14 Emmy nominations for its original programming- including the Kevin Spacey drama "House of Cards" and the new "Arrested Development". It's the first time exclusively internet-delivered programming has been nominated. And they have a good shot at winning according to Northwestern media professor Aymar Jean Christian: SOUNDBITE: AYMAR JEAN CHRISTIAN, ASSISTANT PROFESSOR OF COMMUNICATION IN THE MEDIA, TECHNOLOGY AND SOCIETY PROGRAM, NORTHWESTERN UNIVERSITY (ENGLISH) SAYING: "Netflix's nominations is the biggest surprise this year and I wouldn't be surprised if the Academy wants to signal that it's open to new distribution platforms." It's been a couple of decades since HBO first broke the broadcast barrier when its programming got nominated. Netflix has become a real Hollywood player- and is getting noticed for its lush production quality. Like frequent Emmy winners HBO and Showtime, it has subscribers- not advertisers- which gives it more freedom- a built-in enthusiastic audience- and the financial heft for big budgets- and star talent. SOUNDBITE: AYMAR JEAN CHRISTIAN, ASSISTANT PROFESSOR OF COMMUNICATION IN THE MEDIA, TECHNOLOGY AND SOCIETY PROGRAM, NORTHWESTERN UNIVERSITY (ENGLISH) SAYING: "Netflix did a really smart thing in that they hired established Hollywood talent, Oscar nominated actors and the director David Fincher and so they were able to essentially buy their way into the Emmys through a lot of marketing and really high quality production, but they are one of the few networks that can actually do that." And it's just a matter of time before Netflix itself gets more competition on the red carpet: SOUNDBITE: AYMAR JEAN CHRISTIAN, ASSISTANT PROFESSOR OF COMMUNICATION IN THE MEDIA, TECHNOLOGY AND SOCIETY PROGRAM, NORTHWESTERN UNIVERSITY (ENGLISH) SAYING: "It's definitely the next step. Right now YouTube's main channel for which they could possibly compete with Emmy's would be "Machinima" which is a network focused on video gamers. They have released a number of really high quality shows, particularly the Halo series, based on the video game, that was quite expensive and lush and decently acted and shot." None of the big four U.S. broadcasters were nominated for best drama series- considered by many to be the most prestigious award.

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Emmy nod signals Netflix's rising star

Thursday, July 18, 2013 - 01:52