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Daily Digit: 46 mln DOGTV target audience

Thursday, Jul 25, 2013 - 00:59

July 25- DOGTV, a channel designed for dogs will launch nationally next month, aiming to appeal to the 46 million U.S. households that have at least one dog. Bobbi Rebell reports.

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The Daily Digit is 46 million- as in the 46 million US households that have at least one dog. That's the size of the target audience for DOGTV. A TV channel hoping to make a canine connection when it launches next month on DirecTV. What do owners get for their prized pets if they bark up $4.99 a month? DOGTV will feature programs with music, visuals, animation and the occasional human- designed to relax, stimulate, and ease the loneliness of pets left home alone. Not to mention the guilt of the owner. Programs were developed with a veterinary behaviorist, dog trainers and animal rights activists- and even tested on focus groups! The images are meant to be compatible with a dog's vision, and sounds include a range of frequencies tailored to their sense of hearing. Now if only it came with a dog walking service.

Daily Digit: 46 mln DOGTV target audience

Thursday, Jul 25, 2013 - 00:59

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