Reuters - Video

EDITION: U.S. | U.K. | IN

United Nations

BMW goes electric but will i3 sell?

Monday, July 29, 2013 - 01:58

July 29 - Best known for their sporty saloons and gas-guzzling SUV's, Germany's BMW has launched it's first fully electric vehicle the i3. Hayley Platt asks whether the German auto maker's $2.7 billion dollar investment was largely forced upon it by the government's enthusiasm for low-emission transport.

▲ Hide Transcript

View Transcript

A serious contender or a costly gamble? That's what many in the auto industry are asking about BMW's first electric vehicle. Germany's thirst for gas-guzzling SUV's has left it lagging behind the likes of Nissan and Toyota when it comes to electric cars. Ian Robertson is BMW's Global Head of Sales. SOUNDBITE: Ian Robertson, Global Head of Sales & Marketing, BMW saying (English): "We're not entering this market to be a niche player. This is a strategic direction for us, this is something that we've looked at very very holistically and something I think the company will benefit from for many many years to come." The German government wants to have 1 million electric cars on its roads by the end of the decade. Tougher emission rules in the EU and California are also a powerful incentive, says industry expert John McIlroy. SOUNDBITE: John McIlroy, editor What Car, saying (English): "BMW's rationale behind the i project is that this is a business case. They see that mega cities like London, Tokyo and Beijing, we're going to see legislation make it harder and harder for car manufacturers in general to sell cars into those regions." But BMW's move comes as others are scaling back. The cost of electric vehicles and fears about their driving range are a particular concern. SOUNDBITE: John McIlroy, Editor-in-Chief, What Car, saying (English): "It might be a game changer it might not. The key question as is always the case, is how big the electric vehicle market is. It might make a big splash it might still be a small pond they're making it in is the problem." BMW has spent an estimated $2.7 billion on the new range And this first four-seater should be with dealers in November It's made of carbon-fibre with an aluminium chassis and BMW hopes it will win the technology race with German rivals Audi and Daimler's Mercedes Benz. But electric vehicles remain a niche market - trade-marking the series up to i9 may be seen as optimistic.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

BMW goes electric but will i3 sell?

Monday, July 29, 2013 - 01:58

Top News »

Investing 201 »

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

The better bond funds The better bond funds

Wed, Aug 07, 2013 - (2:40)

Best bargain in 40 years? European stocks Best bargain in 40 years? European stocks

Thu, Aug 01, 2013 - (2:24)

Invest like an activist Invest like an activist

Fri, Jul 26, 2013 - (2:49)

Money Clip »

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

“Stalking” your dream home - Money Clip “Stalking” your dream home - Money Clip

Wed, Mar 27, 2013 - (2:50)

3 hidden tax deductions - Money Clip 3 hidden tax deductions - Money Clip

Thu, Mar 21, 2013 - (1:33)

Moving Pictures »

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Thu, Jul 03, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)