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‘Cool factor’ to offset price stigma: Lego CFO

Thursday, September 05, 2013 - 06:29

Sept. 5 - Lego CFO John Goodwin says the quality and ‘cool factor’ of its toys will offset price concerns amongst consumers. He speaks to Insider after posting a 13% rise in Lego's H1 sales.

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‘Cool factor’ to offset price stigma: Lego CFO

Thursday, September 05, 2013 - 06:29