Sept. 05 - Femininity and pastels fill the designer's spring 2014 collection. Rough Cut (no reporter narration)
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STORY: Designer Tadashi Shoji showed a romantic collection filled with pastel colored dresses and gowns on Thursday (September 5), the first day of Mercedes-Benz Fashion Week in New York.
His theme for spring 2014 is "sweet liberation." The designer explained that he feels that in 2013 women are allowed to be feminine and pretty again.
In this spirit he showcased a collection in pale pink, ivory, yellow, lavender and mint green.
But at the same time he used fabrics that move and breathe with the modern woman. Neoprene, a stretchy synthetic material favored for workout clothes and outerwear, got a glamorous upgrade for some of Shoji's daytime dresses and evening wear.
Shoji explained that his "sweet liberation" theme could also be found in the way he used fabrics and colors.
"I've got soft pink, yellow. But yellow, actually it's bright yellow covered by white with black tulle so it's softening everything," he said about a cocktail gown.
Shoji, who was born in Japan and studied design in the United States, is based in Los Angeles. He launched his own label in 1982. Since then, he has built up a global clientele of women who need gowns for galas and weddings - and celebrities who must look good on the red carpet.
Fashion Week in New York, a twice-a-year event, runs through September 12, closing with shows by Ralph Lauren, Calvin Klein and Marc Jacobs.
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