Reuters - Video

EDITION: U.S. | U.K. | IN

Technology

Grand Theft Auto V steals the spotlight

Tuesday, Sep 17, 2013 - 02:02

Sept. 17 - Grand Theft Auto V- the first new edition of the popular franchise in 5 years- has fans lining up to buy and investors carefully monitoring sales. Bobbi Rebell reports.

▲ Hide Transcript

View Transcript

This is the scene at a GameStop location in the Bronx just after midnight, the line stretches around the corner. Fans eager to plunk down $60 to score the latest installment of Grand Theft Auto- number five- five years in the making. Reviews have been off the charts- and Piper Jaffray's Michael Olson expects sales of 14 million units in the first two weeks alone: SOUNDBITE: MICHAEL OLSON, SENIOR RESEARCH ANALYST, PIPER JAFFRAY (ENGLISH) SAYING: "This historically has been one of the biggest entertainment franchises in the world. So it's a huge game for Take Two which is the developer that puts it out, but it's also a big game for the industry overall. It helps to drive new console sales and things of that nature." Both Microsoft's Xbox and Sony's Playstation consoles have updated versions coming out this fall. Grand Theft Auto V, produced by Rockstar Games, lets players compete in criminal missions in an urban setting- complete with everything from yoga and tennis- to strip clubs, hookers and bong hits. But it's been years since the previous generation of consoles- and a new generation of gamers is now the target audience. But Olson says huge franchise games like Grand Theft Auto will drive sales: SOUNDBITE: MICHAEL OLSON, SENIOR RESEARCH ANALYST, PIPER JAFFRAY (ENGLISH) SAYING: "One of the things that we have found is that video games are still cool. And by that I mean specifically, console games, not just mobile gaming and things like that. So we are seeing with the survey we did last night the majority of the people we were talking to who were out at midnight, wanting to buy Grand Theft Auto, were in their upper teens or lower 20's. Average age of the people we surveyed was 24 so we are definitely finding that console gaming is still top of mind for that age category. " And because those gamers are used to mobile and social gaming, Olson says virtually all of the core gamers will spend even more money on downloadable content- keeping the cash flowing until the next installment.

Grand Theft Auto V steals the spotlight

Tuesday, Sep 17, 2013 - 02:02

Top News »

Money »

Finding meaning in the S&P 500 2000 mark Finding meaning in the S&P 500 2000 mark

Mon, Aug 25, 2014 - (2:35)

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Images of August Images of August

11:55am EDT - (1:00)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)