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Apple Inc

Breakingviews: Smartphone fruit salad

Monday, September 23, 2013 - 03:39

Sept. 23 - As BlackBerry fades further, Apple surges anew. Breakingviews columnists discuss the financial – and cultural - implications.

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Figure Blackburn have gotten so bad that even the analysts think it's bad and you know that's a dark day. One called it the worst miss ever when Blackburn on Friday announced it was gonna write down almost a billion dollars inventory. Cut 40% of jobs. It's sort of more than just a financial thing it's a symbolic thing as appalled -- they have been -- -- and on the -- -- while actually and it's it's just finally there's. The market and in the company realizing just how tired company's business. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- The Connecticut. -- bit symbolic of the financial crisis hit in 2008 office released in 2007 middle of 2007 black parade. Then that is such -- its maximum. Market cap of about seven billion it was actually -- more than half the market -- of apple while. Now it's 4000000001%. Of the -- but apple just today has gained more market cap. We more or capital blackbird is worth all of that because the results they said they sold nine million -- in the first week and they were all this is apple as though they said the earnings. Revenues can be behind him and that was Chris Martin's words this course can be really -- quarter because such -- Yes we have this thing with a phone rolled out the apple phone. And there is sort of -- at all well it's not a real game changes we made a few tweaks but now people are playing we're really seeing. Yea there's some big American audience. -- -- -- sisters think this is actually it's it's really fast and it works really well. The other thing is it's also people -- does that perception game I ever expected apple. So much better than their previous gadget. The promise it's it's more like running against for Research in Motion and it's like running away from there you have to be it's -- you're. As long as -- faster than your competitor you're doing pretty well -- so -- that's been researching those hours an -- research questions getting all right what about. The apple immunity you know we've seen you know it's it's starting to take off a little bit these numbers are not exactly comparable you're like me when I guess. You also stumbled on some interesting things that the black person you know seem to. A little while ago it like -- and it was a great business products. Apple came out with a knife and in 2007 the -- -- he has. Kind of implied it was a bit of -- -- basis that it wasn't games to like -- which could be the book but it's incorrect. Assessment. As we could have been made and clearly it's for comic conceive again as well as the business but primarily consume -- is muffins apple. Samsung and Google's Android operating system and companies that haven't eaten basically -- Like Brees looked it's that you have any sense on the fate of blackbird this planet we saw there was some news I guess that that CEO has started Nixon calls private equity firms if there's. Any interest and is there it's a patent play in other words it it's similar to Kodak and that ever got very excited that patents in question. The only their values is what other people pay and so it. You get a bidding war between android and entry system and apple then perhaps there were quite a bit. If not it. The companies were apparently all right we will Lolita terrible keep following beside -- -- of Blackberry and we'll be back with more breaking views tomorrow.

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Breakingviews: Smartphone fruit salad

Monday, September 23, 2013 - 03:39