Sept 23 - Donatella Versace uses leather, chains and studs for her spring collection. Rough Cut (no reporter narration)
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ROUGH CUT (NO REPORTER NARRATION)
STORY: Studded biker blazers paired with leather skirts and dresses created a collection for the rock chick girl at Versace's Milan Fashion Week show.
The luxury fashion house showed off its new collection on Friday (September 20) as part of the biannual fashion event.
Designer Donatella Versace sent models down the runway wearing chains and bandage style dresses, which also created a sexy biker look for next year's spring and summer.
Darker shades were brightened up with chunky metal chains, and white and lighter colored outfits were worn with towering platform heels.
The collection, unveiled by one of Italy's most iconic fashion houses, comes at a time when the company is seeking to strengthen its balance sheet to help fund expansion in overseas markets such as Asia before a possible listing further down the road.
The family-owned fashion house was founded in 1978 by the late Gianni Versace.
The company is entirely controlled by the Versace family: Gianni Versace's sister Donatella has a 20 percent stake, her brother Santo has 30 percent while Donatella's daughter Allegra has the remaining 50 percent.
Italian luxury groups such as Giorgio Armani, Roberto Cavalli, and Missoni - all showcasing their ready-to-wear collections during Milan Fashion Week - have been reluctant to sell and are still controlled by their founding families.
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