October 14 - Japan fashion week kicks off in Tokyo with Japanese collection Somarta integrating traditional kimono concept designs into modern style.
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STORY: Mercedes-Benz Japan Fashion Week kicked off in Tokyo on Monday (October 14) with Japanese designer Tamae Hirokawa of Somarta introducing her kimono inspired designs to media and special guests at an outdoor runway. An annual participant of Japan Fashion Week (JFW) the brand was pleased to be the first Japanese designer to open up the 2013 Spring/Summer runway schedule. While nearly all design houses taking part in JFW utilize the Shibuya Hikarie building to host their runways, Hirokawa preferred an outdoor show set next to a serene garden instead. Asian, mixed and Caucasian models walked the exterior hall of the building past guests into an open terrace next to a pond and garden to pose for media before proceeding into the building to complete their catwalk before fashion media and special guests. The models dressed in modern adaptations of handmade Japanese kimono designs, which Hirokawa said was an ode to the culture of layering, embracing that and the belt in a style that samurais used to use. The Mercedes-Benz Japan Fashion Week will continue until Saturday (October 19).
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