Reuters - Video

Edition: U.S. | U.K. | IN | CN

Top News

Time for big brewers to tap innovation

Monday, October 21, 2013 - 04:28

Oct. 21 - Brewing is big business, but consumers are increasingly willing to pay a premium for small scale craft beers. It's time for brewers to innovate, says SABMiller Europe Managing Director Sue Clark.

▲ Hide Transcript

View Transcript

Working in a place where instead of the boss's boss you use PowerPoint. The Austrians and the world's second largest -- on his name -- you're what's more important refuse to think. It product innovation democracy in the well I think it was felt for the saying he just isn't that looking at different BS thumbnails and expanding having to wait and -- Traditionally people loans so and it's an Austin Co. he keeps -- -- next -- -- -- -- apples sweet and -- days. That's the flavored Beers may be no alcohol isn't running for. But it had some significant success. And and this is critical of course is that it brings me to have to women. Which is. -- -- big market. For them. Some of the brewers to crack the reason I ask you about marketing vs products -- I think it was it was up a female BS amenities you said to. It's not about inventing a brand specifically to women but about marketing. As a dream for every one. Is not the way to do it. As for me. Over this and thinking -- some I think made the news this wouldn't -- tendency. About what is -- -- -- -- -- -- -- -- fifteen minutes in that school to the nation's -- balloons and not surprisingly. That's the sentencing this weekend so anything like that increased you have to look at mixed in different. What is the female friendly. What it will do what it what does that look like for you. -- -- -- -- I think brings a great example would be in in the UK this become very successful. They can extend amendment would. And I think one of the reasons that is the way that we want to his teammates kindness. Markets this week. Defensively and I just did it. Would you say I think he Miller is and let's face -- that in a lot of favors along the way I believe Salzburg eve and they made. Would you say if they be -- it is. Using this -- If it would not. It's interesting because an innate goodness and examples of these things specifically targeted to win and I think in any way -- thinking much Louise thank you target will meet him. That's something that's probably went in and women -- sleep in and sometimes they really want to -- to us. But you think it is something you crack me that's what is it 13%. Women in this country to -- just received -- are you fighting an uphill battle to think you can get a number up to 3040%. Since it. I think one of the secrets two is in the in the nation is going to be different in styles -- consistent. Things like we have -- is. Some groups looking in advance science inside and it took -- apparel -- -- some of the -- and sweet sensitive. In its new flavors nothing left home to the -- -- more killings different flavors. And we'll bring new people into it you know just remember it may be able to be seen as -- -- -- -- -- -- -- -- women's tennis into -- yeah. You from your head up Europe. Europe has improved. In the latest numbers but it but it still -- box and it. What what when where and when -- this moment in time for you and for your. A 10% of the festival tell you I mean maybe we can -- -- and momentum shifts and a new phone on premise consumption and that's been something in the game for many years maybe the economy's been a challenge. But there's a sense that some discipline to his invention in the and getting people back into the home for something. New and interesting ways of -- -- opens. You're gonna be one of the judges and I am do you like that I'm not there yet to hear you say that if you look book and -- And it went a bit of and I thought that the thinking it's the united front lines in attendance go to and I still think. And it's. Presidency -- through this weeklong. In the SEB Milla. Europe. It.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Time for big brewers to tap innovation

Monday, October 21, 2013 - 04:28