Reuters - Video

EDITION: U.S. | U.K. | IN

Business

Apple makes ripple, not splash

Tuesday, October 22, 2013 - 02:21

Oct. 22 - Apple unveiled its new lineup of products for the holidays- including a new slimmer and faster tablet called the iPad Air. Bobbi Rebell reports.

▲ Hide Transcript

View Transcript

SOUNDBITE: PHIL SCHILLER, SENIOR VICE PRESIDENT PHIL SCHILLER (ENGLISH) SAYING: "We call it iPad Air" And with that Apple unveiled its newest offering - and its latest effort to stop the competition from taking market share. While Apple is still the tablet leader- it's been losing ground. The new iPad Air is lighter and 20 percent thinner- as expected. The new iPad mini with retina was also unveiled- also as expected. And new Macbooks and a Mac Pro were unveiled- as expected. But in direct shot at rivals like Microsoft-Apple is going to give away the kind of stuff they charge for- including Apple's new Maverick operating system and iWork software. Apple is even going after the enterprise business- holding its event on the same day Microsoft launched its business oriented Surface tablets- coincidence? Kevin Burden of Strategy Analytics: SOUNDBITE: KEVIN BURDEN, DIRECTOR, MOBILITY, STRATEGY ANALYTICS (ENGLISH) SAYING: "Probably not a coincidence at all. I think this was kind of an opportunity for Apple to show just how different they can be and how they can try to re-invent some of these models and turn these models on their heads. I certainly believe that when you look at what is happening with the iPad Air, this 64 bit consistent architecture across all of its devices, it's clear that even though Apple doesn't talk about directly going after the enterprise, they are building for the enterprise." While Apple is still pricey- many price tags- like on the Macbooks- were chopped. And older models will stay on the shelves at even lower price points. But still not as low as the competition- many, like Amazon's Kindle- check in at half the price of the iPad mini's. What was missing? No iWatch, no Apple TV, and no one more thing. SOUNDBITE: KEVIN BURDEN, DIRECTOR, MOBILITY, STRATEGY ANALYTICS (ENGLISH) SAYING: "It's hard to surprise us these days and it certainly seems tougher for Apple to keep all the leaks from getting out. Yeah it did kind of, it did kind of fall a little bit flat. I think a lot of us expected covers. I think we expected covers with batteries built into them or integrated keyboard covers." And while CEO Tim Cook dismissed the competition as directionless, the iPad was introduced in 2010- and Apple hasn't had a new breakthrough product in years.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Apple makes ripple, not splash

Tuesday, October 22, 2013 - 02:21

Top News »

Retirement »

Back to work- in retirement Back to work- in retirement

Wed, Oct 15, 2014 - (2:09)

Investing 201 »

Bond investors brace for the end of Fed stimulus Bond investors brace for the end of Fed...

Fri, Oct 10, 2014 - (4:03)

Arian Foster = BlackBerry? Arian Foster = BlackBerry?

Fri, Oct 25, 2013 - (3:16)

Don’t miss these red flags for IPOs Don’t miss these red flags for IPOs

Thu, Oct 10, 2013 - (2:34)

Copycat currency trading Copycat currency trading

Wed, Oct 02, 2013 - (2:28)

When to dump a winner When to dump a winner

Tue, Sep 24, 2013 - (1:55)

Where gold might again attract Jim Rogers Where gold might again attract Jim Rogers

Thu, Sep 19, 2013 - (2:05)

Why savings interest rates won't budge Why savings interest rates won't budge

Fri, Sep 13, 2013 - (2:09)

Buy local? ETFs try the trend Buy local? ETFs try the trend

Thu, Sep 05, 2013 - (2:42)

Money Clip »

Will Apple Pay transform mobile payments? Will Apple Pay transform mobile payments?

Thu, Oct 16, 2014 - (2:45)

3 things to do before disaster strikes 3 things to do before disaster strikes

Wed, Sep 18, 2013 - (1:39)

Your must-do money list Your must-do money list

Wed, Sep 11, 2013 - (1:24)

The worst "best" financial advice The worst "best" financial advice

Wed, Sep 04, 2013 - (1:42)

Forget gold: The case for REITs Forget gold: The case for REITs

Fri, Apr 26, 2013 - (1:19)

3 rules for buying a house now 3 rules for buying a house now

Thu, Apr 18, 2013 - (1:39)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Dance of the northern lights Dance of the northern lights

Mon, Oct 20, 2014 - (1:08)

Images of September Images of September

Wed, Oct 01, 2014 - (1:00)

Still missing – MH370 Still missing – MH370

Fri, Sep 05, 2014 - (2:05)

Burning Together Burning Together

Mon, Sep 01, 2014 - (2:23)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)