Reuters - Video

EDITION: U.S. | U.K. | IN

Top News

Retailers brace for shorter season

Monday, Nov 11, 2013 - 02:05

Nov. 11 - Retailers are steeling themselves for brutal competition with 2013 marking the shortest holiday shopping season in a decade. Jeanne Yurman reports.

▲ Hide Transcript

View Transcript

Retailers are bracing for a holiday season smackdown. November and December are always a combative time as stores scrap to reap what is often a third to a half of the year's total sales. But this year Thanksgiving comes late, lopping off six days from the holiday shopping period-- the shortest in a decade. With all the buying crammed into fewer days, Jaime Katz of Morningstar says retailers have no room for error. SOUNDBITE: JAIME KATZ, EQUITY ANALYST, MORNINGSTAR (ENGLISH) SAYING "I think it's going to be a lot harder to recover. So if you have the wrong inventory in the store and you see an item is moving quickly replenishing and replacing it is going to be much more difficult." Fewer days and also fewer dollars are forecast to be spent this year. Research firm ShopperTrak expects sales to pick up a tepid 2.4 percent--down from prior years. To cope with this year's challenges retailers have launched holiday promotions early--especially online. They're doubling their efforts to make sure their websites can handle extra traffic in a shortened season. They're hiring extra trucks and planes if weather turns bad and keeps shoppers at home. And despite public resistance more and more chains are opening their doors for a first time on Thanksgiving Day the semi-official kickoff to the holiday shopping season. And many earlier than ever before. Kmart isn't even waiting for the Thanksgiving meal to be served. It has drawn ire across the country by trying to outdo its rivals with a 6 a.m. start time Thanksgiving Day. SOUNDBITE: JAIME KATZ, EQUITY ANALYST, MORNINGSTAR (ENGLISH) SAYING "That may or may not work depending on how consumers feel about leaving their families on holidays to go and stretch their dollars longer." Analysts say you may not need to wait 'til Turkey Day for the deals. Almost half of retailers started promotions by November first with roughly a quarter of all shoppers already getting to work on their lists.

Retailers brace for shorter season

Monday, Nov 11, 2013 - 02:05

Most Popular »

Money »

Finding meaning in the S&P 500 2000 mark Finding meaning in the S&P 500 2000 mark

Mon, Aug 25, 2014 - (2:35)

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Images of August Images of August

11:55am EDT - (1:00)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)