Traffic at J.C. Penney's to improve - Morningstar's Swinand
Wednesday, November 20, 2013 - 05:46
Nov. 20 - One of J.C. Penney's major problems is that the customer hasn't been to the mall often enough, says Morningstar's Paul Swinand. The company still sees about 40% gross margin as a attainable target.
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