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Times Square's hi-tech New Year's ball drop

Monday, December 30, 2013 - 01:28

Dec 30 - New technology will light up the iconic Times Square Ball on New Years Eve. Bobbi Rebell reports.

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Getting ready is half the fun- and for New Year's Eve in Times Square - getting ready for the big ball drop is an event unto itself. At the big Times Square Alliance ball drop rehearsal- crowds of reporters got a first hand look at this year's ball- complete with 2688 Waterford crystals. Tim Tompkins, President of the Times Square Alliance: SOUNDBITE: TIM TOMPKINS, PRESIDENT OF THE TIMES SQUARE ALLIANCE, (ENGLISH) SAYING: "This is really just to make sure that everything is working. We did our confetti test yesterday and made sure that the confetti was dropping. So it's all about just getting ready for a big show because when you have a billion people watching you want to make sure you get it right." REPORTER BRIDGE: BOBBI REBELL, REUTERS REPORTER (ENGLISH) SAYING: "There are more than 32,000 LEDs on this giant ball all of which can be digitally controlled when the ball drops here in Times Square on New Year's Eve." They can be programmed to make about 16 million different color combinations. And as part of the latest high tech innovations- organizers won't be using a big light switch to control that color action. Philips America's CEO Bruno Biasiotta: SOUNDBITE: BRUNO BIASIOTTA, CEO, PHILIPS LIGHTING AMERICA'S (ENGLISH) SAYING: "In the 1 and the 4 we will have 207 hue balls that will change colors dynamically and can be controlled by either an iOS device or an Android." The technology is sophisticated enough for the world's biggest New Year's Eve party, with over a billion people tuning in on TV to watch the ball drop in Times Square- but is the same new technology that consumers are starting to use in their everyday life to brighten up their own parties.

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Times Square's hi-tech New Year's ball drop

Monday, December 30, 2013 - 01:28