Reuters - Video

EDITION: U.S. | U.K. | IN

Breakingviews

Breakingviews: Ford's F-150 the embodiment of U.S. auto market

Tuesday, Jan 14, 2014 - 03:02

Jan 14 - Reuters' Rhonda Schaffler asks Breakingviews Associate Editor why Ford's F-150 is the hottest selling truck in the United States.

▲ Hide Transcript

View Transcript

Breaking news goes on the ground up with my colleague Anthony Perry we're happy. North American International Auto Show in Detroit. This was the big deal right the Ford F 150 what's so important about this. Well this signifies everything needs about the US auto industry this is the hottest selling vehicle for the past that he has afford much in the industry and this is the -- -- -- the Big Three do it in America make couple of so much of that money is the last month genetically produced. This -- they come up with here is this now has. Rob and steal it but not want -- -- -- and limit him as saying now -- 700 pounds less. In the previous estimate at 150 and the reason that's good is if you're thinking about what happens it will prices go up in the future in my gas prices spike. Well this thing weighs a lot -- see this you gonna spend less money -- down I think now what I suggested right it is something different sort of leave it -- it. I would be what does this tell us as well about innovation. Is that we are with innovations changing material stores and more than -- extent. Yeah I think you forty goats has -- for example making I mean you come site is not -- I think Ford and others have a playground and of course was molested. It's -- usual BS this is a pretty big difference every month difference well -- -- take that much out of it. How much weight out of -- might they -- I think it's also the beginning of but the next wave of innovation. Most of -- -- I think is -- gonna be about technology. Within the costs of what you and ivory keys but there is to be connected through our phones or whether it's achieved -- -- even have a system driving in the future I think. Well wait for that I'm happy to have somebody drive like -- -- and doing that would not to get what I'm doing it to be like to Johnson but I think. That's what you gonna get a lot of a lot of the differentiation between comics if you look around me got a lot of great to incontinence and someone is saying today. That the what you see here is some real good product first on a -- but to put a bit. But there isn't any good as it used to be if he is -- or -- -- is wasn't quite in the road next year's site innovation if you look at it and similar. So what goes inside is going to be the big thing. What does this mean for the fight for market here is they're really in this fight to the death somebody's thought of some of -- -- -- you know even increase half a percentage that they. Yeah that's not -- even more difficult if you could last months gains and losses. Honda. And so it took. A tenth -- percent full was up 10%. -- like had a bit of an issue with his friends sales -- that a little bit and you CEO of the -- now -- it's. It's really really time if you look at military rule within three percentage points difference between the top ten. He's got a lot wolf compositional more designed to see. Which one of them come up until GM for itself as the biggest automaker in the country and yet it's an eagle seventeen point months and months which is stuck -- -- -- years. All right breaking news Anthony Perry good to talk to you as a I'm Rhonda -- this is writers.

Breakingviews: Ford's F-150 the embodiment of U.S. auto market

Tuesday, Jan 14, 2014 - 03:02

Money »

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

Dow back to positive territory for year Dow back to positive territory for year

Wed, Aug 13, 2014 - (2:18)

Markets cheer Russia's Ukraine exit Markets cheer Russia's Ukraine exit

Fri, Aug 08, 2014 - (1:50)

Russia, Iraq push Dow to three-month low Russia, Iraq push Dow to three-month low

Thu, Aug 07, 2014 - (2:27)

Wall Street gains but telecom disconnected Wall Street gains but telecom disconnected

Wed, Aug 06, 2014 - (2:28)

Stocks zapped by energy weakness Stocks zapped by energy weakness

Tue, Aug 05, 2014 - (2:46)

Stocks recover with refocus on earnings Stocks recover with refocus on earnings

Mon, Aug 04, 2014 - (2:19)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)

The week that changed Boston The week that changed Boston

Mon, Apr 14, 2014 - (3:28)