Stores in Singapore sell red lingerie ahead of Lunar New Year
Wednesday, January 29, 2014 - 00:59
Jan. 29 - Lingerie stores in Singapore anticipate rise in red underwear sales ahead of Lunar New Year. Sarah Toms reports.
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As the Chinese New Year gallops in on Friday, most people will be seeing red.
The year of the horse will be dominated by red lanterns, fireworks and mandarin oranges.
Believed to bring prosperity as it's the colour of money, red is also believed to ward off evil spirits.
So for protection and luck it's the only colour to dress in... from outer wear to underwear.
(SOUNDBITE) (English) 59-YEAR-OLD ACCOUNTS CLERK IVY KOU, SAYING:
"Because it's Chinese New Year, because Chinese usually believe that the beginning of the year, something red is better. Then other days, black also can (is possible). Actually I prefer black."
From Triumph to Wacoal, entrepreneurs are keeping abreast of the opportunities by launching fiery lingerie lines..and business is red hot with tens of thousands of the coloured undergarments being sold in Singapore ahead of the spring festival.
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