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Breakingviews

Breakingviews: Facebook’s mobile friends

Thursday, Jan 30, 2014 - 02:54

Jan. 30 - Reynolds Holding and Breakingviews columnists discuss how the social media site may have figured out the portable-device ad game.

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It looks like FaceBook may have figured out this mobile advertising saying fourth quarter revenues up sixfold over a year earlier. And dump rob Sarah and the secret may be that they need these witnesses less annoying -- exactly what. Watch it with your case the East Coast for attacking your pocket. Zuckerberg came on that -- by whoever has used to be is this thing -- -- two years and -- -- -- after their ad revenues at least as far. On the -- that you -- you don't like that too many ads because if you do then -- and it's gonna -- you know scrolling -- to -- like -- so what they've tried to do is try to make the ads less intrusive and -- more like people to click on -- -- -- workings of -- how to they do that -- clearly that they did look at what you -- need to figure out -- add to my interest -- like your accident and so I don't know -- the band comes around they'll say -- -- advance coming so close at -- there's a lot of weird things that happens when you -- something on the -- But -- Leslie two weeks you get an ad for that thing yet whether it's a mile an -- but I mean. Go back to use when it went public as senator Dick no mobile -- -- -- and it was a bit concerned I mean not really part of pearl. Whatever it is concerning exception and that's where. Someone will figured out that ever look at -- fund the switch to different -- for that -- that happened several. Social networks and partly because MySpace and Friendster is for the cultural relevancy question is really -- -- this year where sort of the next level as a means balancing as you mentioned not too many well if you don't have too many in your somehow negating what you've got into question can ratchet -- rates. And there's so much more competition -- Twitter and others and so they're doing good job paid the price per ads that. About ninety over 90% that's like it's really dead yet understood capturing mobile advertising rates and and -- operates at a -- They seem to be doing a good job the question is can they keep on doing that. Who knows what what about friends so there's still funny friends out their friends -- -- -- -- going up at a slower rate. What was interest in FaceBook and if FaceBook is that the people checking daily. Went up at a faster if that means greater percent of people we're checking FaceBook daily. Yeah it's really -- I've been the big question about teenagers maybe it came up my last quarter all but you know it's interesting is that he didn't address on this quarter we didn't talk about teen years of could be you know it I don't know old people like us are -- every -- but you know markets are now. For the market's happy to use them and that the market value went up by Alex and -- -- billion dollars or aren't so it is you're feeling pretty confident that they're figuring out. One part of the act -- maybe on the way to here -- the second part as well and there's there's. More hope to because they didn't really talk about -- to Graham listens against him still going pretty fast and it just trying to -- appetizing and that -- on -- interlocutor acts that are well that's good stuff. We'll be watching that story as well as others in the meantime stay tuned for more breaking news tomorrow.

Breakingviews: Facebook’s mobile friends

Thursday, Jan 30, 2014 - 02:54

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