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How do you rebrand a battered bank? (2:34)
Feb 04 - They've been battered by scandal after scandal so how does a big bank rebuild its reputation? Joanna Partridge looks at the strategy being adopted at Lloyds and others, and asks what it will take for the public to trust big banks again. ( Transcript )
Hard-edged reporting, insight and analysis, Reuters TV breaks ground creating informative news and financial videos. Showcasing Reuters’ 3000 award-winning journalists, Reuters TV delivers high-energy investigative journalism with concise explanations. Check it out and let us know what you think.