Reuters - Video

EDITION: U.S. | U.K. | IN

Business

'Made for i-Phone' hearing aid set for launch

Tuesday, Feb 04, 2014 - 01:45

Feb. 4 - A Danish company has collaborated with tech giant Apple to produce an advanced hearing aid that connects to an iPhone. The device allows the partially deaf to stream enhanced internet and recorded audio directly to their ear. Jim Drury reports.

▲ Hide Transcript

View Transcript

It's designers call it "breakthgrough technology", a hearing aid that will transform the lives of the partially deaf. Developed by Danish manufacturers GN Store Nord in conjunction with Apple, the ReSound LiNX can be hooked up to an iPhone or iPad. GN's brand director Morten Hansen says using it is simple. SOUNDBITE (English) MORTEN HANSEN, VICE PRESIDENT OF GN RESOUND BRAND TEAM, SAYING: "I would find the tune that I would want to listen to and I would just hit play and that's all you need to do, nothing different from what you would normally do, and if I put down the iPad here and take up the hearing aid and put it on the ear........I will have music in high quality streamed directly into my ear now." But it's not just for music. It will wirelessly connect the hard-of-hearing with all audio available on the internet, from radio programmes to navigational directions, and all of it enhanced by minituarized hearing aid technology. GN's head of communication Michael Bjergby says the ReSound could have an enormous impact on millions of people. SOUNDBITE)(English) MICHAEL BJERGBY, HEAD OF INVESTOR RELATIONS AND COMMUNICATIONS, GN STORE NORD SAYING: "This is a conventional hearing aid to some extent but it's our most advanced so we have new audiological benefits to it and on top of that it also has the made-for-iphone connectivity and that's something completely new and something that we look at as a break-through in the industry not only because it may have the ability to break this stigma that is related to hearing aids but also of course you can do a lot of new things that you were not able to do before we had the direct link between the hearing aids and the Iphone." The World Health Organization says around 360 million people - one in 20 of the world's population - suffer from a disabling loss of hearing. For those people, the ReSound collaborators hope their message is heard loud and clear.

'Made for i-Phone' hearing aid set for launch

Tuesday, Feb 04, 2014 - 01:45

Top News »

Most Popular »

Money »

S&P 500 to new record on improving economy S&P 500 to new record on improving economy

Fri, Aug 29, 2014 - (2:31)

Finding meaning in the S&P 500 2000 mark Finding meaning in the S&P 500 2000 mark

Mon, Aug 25, 2014 - (2:35)

S&P falls back from record high S&P falls back from record high

Fri, Aug 22, 2014 - (1:35)

S&P 500 closes at new high S&P 500 closes at new high

Thu, Aug 21, 2014 - (1:24)

S&P 500 just shy of record S&P 500 just shy of record

Wed, Aug 20, 2014 - (2:23)

Apple hits $100 a share Apple hits $100 a share

Tue, Aug 19, 2014 - (2:06)

Nasdaq closes at 14-year high Nasdaq closes at 14-year high

Mon, Aug 18, 2014 - (2:23)

Putin puts Wall Street in buying mood Putin puts Wall Street in buying mood

Thu, Aug 14, 2014 - (2:10)

We've become a promotional culture-RetailMeNot's Bodge We've become a promotional...

Thu, Aug 14, 2014 - (4:39)

The Exchange »

The Exchange: Hot commodity The Exchange: Hot commodity

Wed, Jul 16, 2014 - (9:25)

The Exchange: Constitutional crusade The Exchange: Constitutional crusade

Wed, Jun 25, 2014 - (11:35)

The Exchange: The value of money The Exchange: The value of money

Mon, Jun 02, 2014 - (9:53)

The Exchange: China’s Second Continent The Exchange: China’s Second Continent

Tue, May 27, 2014 - (9:35)

The Exchange: A master of business arts The Exchange: A master of business arts

Thu, May 08, 2014 - (8:24)

The Exchange: America's bankrupt cities The Exchange: America's bankrupt cities

Mon, May 05, 2014 - (8:52)

The Exchange: Let the rocking commence The Exchange: Let the rocking commence

Tue, Apr 08, 2014 - (8:13)

The Exchange: The Moneyball fallacies The Exchange: The Moneyball fallacies

Mon, Mar 24, 2014 - (9:54)

Is doing good a good business? Is doing good a good business?

Mon, Mar 17, 2014 - (7:38)

Reuters Investigates »

Re-homing victim: "I could have been dead" Re-homing victim: "I could have been dead"

Wed, Feb 19, 2014 - (8:24)

Cops and loggers in the Amazon rainforest Cops and loggers in the Amazon rainforest

Fri, Jan 10, 2014 - (4:01)

"Passed around like a dog" "Passed around like a dog"

Thu, Aug 29, 2013 - (6:32)

Adopted, then abandoned online Adopted, then abandoned online

Thu, Aug 29, 2013 - (13:21)

How the DEA keeps its secrets secret How the DEA keeps its secrets secret

Mon, Aug 05, 2013 - (1:36)

How education lost its role as the great equalizer - Reuters Investigates How education lost its role as the great...

Mon, Dec 17, 2012 - (7:52)

Jihad Jane: From abused child to American jihadist - Reuters Investigates Jihad Jane: From abused child to American...

Sat, Dec 08, 2012 - (10:01)

Jihad Jane: The order to kill - Reuters Investigates Jihad Jane: The order to kill - Reuters...

Sun, Dec 09, 2012 - (10:39)

Moving Pictures »

Images of August Images of August

Fri, Aug 29, 2014 - (1:00)

Mending dolls, teddies and hearts Mending dolls, teddies and hearts

Fri, Aug 22, 2014 - (3:12)

"Old timers" sail the Chesapeake Bay "Old timers" sail the Chesapeake Bay

Mon, Aug 11, 2014 - (2:27)

Burned memories Burned memories

Fri, Aug 08, 2014 - (3:02)

Images of July Images of July

Thu, Jul 31, 2014 - (1:20)

World Cup: passion on the pitch World Cup: passion on the pitch

Fri, Jul 11, 2014 - (1:00)

A refugee in America gives back A refugee in America gives back

Wed, Jul 02, 2014 - (3:25)

A long search for refuge A long search for refuge

Fri, Jun 20, 2014 - (3:04)

World Cup: Around the globe in 50 goals World Cup: Around the globe in 50 goals

Fri, Jun 06, 2014 - (1:08)

VIVID – Sydney’s spectacle of light VIVID – Sydney’s spectacle of light

Fri, May 30, 2014 - (1:37)