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Geneva Motor Show: Mercedes calls up Apple

Tuesday, March 04, 2014 - 03:38

Mar. 4 - Mercedes is making its cars compatible with Apple phones. We ask CEO Dieter Zetsche why he says connectivity is make or break for automakers.

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What is up is that Serra the -- apple is offering in. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And there with cup play apple posts that are. Connection that technology. To enable. Just that and we gladly take that opportunity among the first ones that it took off put this new service in the car. How important physical activity in -- -- calls now one poll showing up at 39% of people make it a top issue when choosing -- problems that I'm satisfied. But studio that Sarah being always on being out of his social networks. You music that are preferences and so on. Is very important to a growing ever growing the population. And they just don't accept who were and other error. Like it shielded cage here being. As separated from these connections and that's why we have put the kind of the middle of this network of course. -- being aware that the first priority over driver has to be focused and concentrated on traffic. And driving safely and that's how we adjust and adapt these offerings. Tourists election and in the dictation. Which is in seeing where it. The main priority for the cut. Just -- apple today on deals like it's out of quantifiable -- sales -- -- but with all the other talk companies doing similar deals live more as -- just north adding just keeping up not like getting left behind. Suddenly on the one hand there's that level of connectivity. Is a must have if you want to have. Be in the market. But being first in a number of services and there having better. It displays error recognize that traffic's still can differentiate yourself. And to -- you're a heads up to your competition. The question on another -- -- Tesla last of Baltimore can you tell us about your relationship with us to -- them is now you -- Kennedy for those relationships. Well we used to have to stay contest we -- maintaining this day it's a great company. We are cooperating and number opiates and it's at its key chief investment. There waving there and there we are benefiting from each other so that's really good run. On this mountainside at the and you -- We're of the opinion that says it would be -- best option to have for if you want because partner. Arum offering in supplying technology and components and they're willing to play this role ends on this but the stake in the company. And we can assume that you'll -- -- -- maybe within this year all the -- news on the there -- no -- in this direction at that time that quick but don't baucus. Just Russia having the white poignant for you now given that the turmoil that. -- -- the the news that changing those pasta and the direction is certificates to. Read at that point of time. That we do not want to speculate but watching closely what's happening. And would comment I know. Finally quickly China outlook for the market that slowing down his. Always a year conservation of very strong growth. That dynamics in the auto market definitely and there are the cream -- -- markets Arum. We are regaining momentum. At itself month and -- with more than 40% growth indices that every US. Very similar.

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Geneva Motor Show: Mercedes calls up Apple

Tuesday, March 04, 2014 - 03:38