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Geneva Motor Show: Apple + Ferrari = brand dream team

Wednesday, March 05, 2014 - 02:27

Mar. 5 - Apple is making its phones compatible with Ferrari cars. But which of the two is more in need of the marketing boost from the brand dream team?

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Ferrari and apple -- getting together to form a brand dream team. US tech firm says it's making its -- -- pricing system available in vehicles from the Italian super column merchant as well as vehicles from Mercedes and full -- Bob's call play it built around Apple's Siri voice controlled personal assistant. Fact let's get -- to explain what -- can do. The technology will allow drivers to control apple apps including iTunes. Maps and messaging. We've spoken -- it would also boost safety by allowing drivers to operate that replaced it with a minimum of distraction. Of course I've really ought to show you this working on calls and systems. Well not coincidentally. To make that work you have -- one of Apple's very latest on iphones slowed this whole new invention might just drive if you sales Apple's way. But an apple spokesman says the system also office functions that -- the unique relationship between followed. And at all. OK so let's go and maps. You'll see here current location the press destinations. And what we pull up is the red and show you places that you've been to recently so. As I scroll down here. -- email services from my recent emails that have locations in terms of friends that he wanted to get dinner. At a certain locations that be here with one tap I think it corrections. The ultimate -- in -- Tenet is getting ever more important. Especially in the battle to attract young -- is no wonder apple rival Google is signing up comic -- like Anna Ortiz to use its android operating system. Ultimate of analysts generically says common -- all desperate for a slice of the small -- action. I'll make is definitely past -- And -- space he tells people young people they've done lives via electronic. Gadgets. I'm expecting felt it was time when there in that column and the talk on this column BC to be some sort of cure I think back who'll develop technology. Not everyone is a total apple and android. Media reports suggest that Ford may start using the system based on black Berry software despite all the Canadian firms will lose. Fortis tightlipped on the subject for now. But whether it's apple android or Blackberry it's clear that falls -- need to be compatible with mobile phones. And middle of the way round. And it seems even Ferrari. Can benefit from a little of Apple's marketing magic.

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Geneva Motor Show: Apple + Ferrari = brand dream team

Wednesday, March 05, 2014 - 02:27