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Playing together: Brands unite for Lego’s commercial break

Wednesday, March 05, 2014 - 02:16

To promote The Lego Movie, popular brands had their TV ads remade in Lego’s iconic bricks. The media agency behind the commercial break, PHD, explains the risks and rewards of big name collaborations.

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Really it's -- when JT CI and yeah they -- that's break. -- dot com Crimea and BT and the British heart foundation let's be made in iconic breaks to terminate its latest feature length film CO and you can take -- step. It is such an -- message. -- to make a movie that is animated out of legal -- And so I thought it was important to find new ways of putting it in the market I came true. It's so well as fast and a complex collaboration. And needed to people from fall brands what do Brothers and once the creative agencies behind the original ads. Ph.D.s David about it. The stats. So I don't know the fact is that we have consistently putting more considerations think we realized from 2% to. We knew we had to work with friends that kind of company currently with the game being played here -- and community and we also want to ask -- people an instant feedback. It's and then there's -- the complexity announcing that production of animal seemed to me. Yet the longer than we take him he would -- that things that music. Brands are increasingly teaming up to wrap a customer's attention. Fashions led the way with joint venture isn't hitting agent -- is about drug collection. A -- pick spots those designed by Karl Lagerfeld. Joke book ATA. Some collaborations that -- contentious. When Mattel's Barbie Payson has been sick for the cover sports Illustrated's. She talked to write to implement a defending her decision. But they they might be tricky to put off. Browns are increasingly keen to run together. And can probably more money communications of the need to create something that's perfect and finished and polished. He's probably. Batiste and -- friends' parents say more. Risks if you dot com and kind of unity stuff for the for the -- -- it isn't quite safe control and finished. There is more rewarding for the people who the game fourteen. Consumers. Spend with the media UT to use it seems they imperfections. Haven't disappointed to let those -- -- -- -- -- Remember the noise noise noise. Bruce -- folks spend a lot.

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Playing together: Brands unite for Lego’s commercial break

Wednesday, March 05, 2014 - 02:16